EADE

Vitale Property Group

EADE Byron Bay is a high-end residential project by Vitale Property Group, creators of the Mondrian Gold Coast. As the first beachfront development in Byron Bay in over a decade, the 6,000sqm beachfront sanctuary was something truly unique in the Australian property landscape. Our strategic positioning was driven by a single insight that drove the entire campaign; ‘If you know – you know’. This platform guided the development of an entire EADE ‘mythology’ that was simultaneously truly authentic to the location, and intriguing enough to cut-through and resonate with the high-net-worth audience.

James Cooper, John Benton, Matt Cullen, Stephan Lange, Adam Monks, Bianca Williams, Ferry Lie, Eddy Respondek, Rei Benson, Taro Iikura

Winner: 2026 UDIA NSW Awards – Marketing
Finalist: 2026 Urban Developer Awards — Excellence in Project Marketing