Centuria
Corporate Website
Content
Digital Design
Re-targeting
SEM
SEO
Strategy
UI
UX
Client
Centuria
Description
Centuria engaged Metropolis to develop a digital and content strategy that would raise awareness and engage those who were actively seeking investment opportunities. Following an impressive number of leads from appearing on a series of online videos, Centuria recognised the opportunity to grow as a digital destination and a brand. Centuria engaged Metropolis to develop a strategy and plan aimed at ensuring Centuria follows global best practice.
Project Team
Stephan Lange, Eddy Respondek
The strategy aimed to create awareness as well as reach those who were not actively searching and raise visibility for in-market searchers through increased traffic via SEO, SEM and search re-targeting. We we able to increase conversions by ensuring the site was optimised for engaging all site traffic.
The solution was to develop a new website for Centuria using responsive design and development, focusing on a number of user journeys to different pieces of content.
The website is constantly changing with each evolution of the business objectives. Metropolis and Centuria work together in partnership daily to deliver an outstanding experience for visitors to the site.
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