Putney Wharf
Sydney's Hidden Harbourfront.
Art Direction
Brand Identity
Campaign
Content
Digital Design
Display Suite
Media
Naming
Place Strategy
Print Design
Client
Abadeen
Perifa
Description
Occupying a site steeped in maritime tradition and history, Putney Wharf is a mixed-use masterplan development featuring luxury terraces, expansive apartments, heritage residences, waterfront dining venues and a 36-berth marina. Not traditionally thought of as a water front suburb, our integrated campaign positioned Putney Wharf as Sydney’s Hidden Harbourfront, complete with a graphic language inspired by international maritime signal flags that spell ‘Putney’. Utilising a diverse, video-centric media strategy, our campaign achieved exceptionally strong lead generation, culminating in $140Million in sales on the first weekend.
Project Team
James Cooper, John Benton, Matt Cullen, Rochelle Lowe, Ally Matthews, Ferry Lie
Not traditionally thought of as a water front suburb, our campaign positioned Putney Wharf as Sydney's Hidden Harbourfront.
“Metropolis delivered an exceptionally well thought out campaign. From the initial brand, through to the media strategy, the team delivered a unified campaign that helped deliver an outstanding sales result for the project launch.”
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