The theme for Guinness was "Six Steps to becoming a Genius" and the above device was used on all materials from point of sale to the CD Rom

Coasters were produced in order to educate the public as to what to expect from their bar tender and therefore recruit the public as an enforcer of the correct method of pouring Guinness

Guinness

Perfect Pint Programme:

Virtu Advertising had spotted an opportunity to increase the quality of Guinness by educating bar staff in how to pour Guinness correctly.

This was a sensitive issue as previous attempts had resulted in bar staff being insulted at the suggestion that they did not know how to pour beer!

Enter Virtu with the solution. A training CD ROM was prepared and presented to the Guinness hotels of Australia by the Guinness Ambassador who has a laptop computer on which the CD ROM runs.

Staff are first enthralled by the technology and entertainment segment at the beginning of the CD, then shown why one needs to pour Guinness differently and lastly given an incentive to pour it correctly.

The campaign was such a success that copies of the Perfect Pint Programme have now been distributed to New Zealand, South Africa, England and Ireland.

We are currently developing a follow-up campaign. Virtu has been working with Guinness for 8.5 years.

Victa

Mulch or Catch Mower Launch

Victa briefed Virtu to produce a "quirky" 30 sec TV ad to quickly attract viewers attention (given a very small budget and a subsequently reduced frequency).  They also wanted to get away from the stereotypical "Aussie Bloke mowing his lawn with a smile on his face" type of advertising. Rather, Virtu was asked to position the brand as 'technologically innovative' - particularly emphasising the new blade design, and the 'Mulch or Catch's' ability to either mulch or catch.

Virtu developed an integrated 2 x 15 sec TV, Press and Point of Sale campaign, which was backed up by a Public Relations Campaign.  The "quirkiness" was achieved by having a gangly looking chap in an unusual setting who catches something. 
The ad was accompanied by a distinctively scored piece of music.  Then the voice over "Victa. The New Generation".  The research showed that it worked efficiently to establish cut through, brand awareness and raise a question mark in viewers' minds.  Research subjects reportedly said "It's some new device by Victa Lawnmowers but I'm not quite sure what.  It looks interesting though".  Thus was Virtu's objective achieved.

After this 15 sec 'Teaser' ad had run a few times to develop curiosity, we then ran the 'Solution' ad.  This is one where the same fellow, with the same music, in the same quirky set, clearly shows the new blade and what it does.  This got the message across clearly, demonstrated the benefit and amused the viewer into being favourably disposed to the product.

The annual sales target for the Mulch or Catch was surpassed within two week of our campaign going to air.

The Victa Mulch or Catch Campaign was a truly integrated effort that provided very strong results with a limited budget

Final frame of the The Victa Mulch or Catch TV Campaign

With this image, Virtu started the extremely successful Benchmark campaign for Deutsche Bank

Deutsche Morgan Grenfell

Deutsche Morgan Grenfell briefed Virtu to raise the profile of the bank following the purchase of Bain & Co.
The "Meet Mark" press campaign that was developed was flexible enough to work as a brand building advertising vehicle and also to sell specific products from different divisions of the bank.
The campaign was so successful that the client was forced to cancel some scheduled ads, because they were unable to cope with the number of calls generated. 
As a  direct result of this campaign, DMG have increased the budget for advertising in 98 fourfold. $280 million later - the revenue generated by the campaign - they can probably afford to.

Corptel

The objective of this advertising campaign was to increase the penetration of mobile phones in the female market for the run up to Christmas.

A national press advertising campaign was developed, encouraging friends and partners of our target market to purchase the mobile phones as gifts. The press campaign was so successful that Corptel ran out of stock and had to stop the campaign before it had run its full term.

Q.A.S.

The objective of the advertising was to launch the five tick quality assurance for Certified Laboratories Practice.

The creative device of their famous five tick symbol through the eyepiece of a microscope was totally unambiguous and the program gained unprecedented interest from the carefully targeted market.

Benevolent Society of NSW

The oldest charity in Australia asked that we develop a mascot for them.  We devised ``Ben Soc".

The character has been such a success that he is now being developed into a TV Series by the makers of Banana's in Pajamas.

Virtu has been appointed on an exclusive 2 year contract.