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The Benevolent Society of New South Wales commissioned Virtu Advertising to develop an icon for their Centre for Children. Virtu put forward the idea of a mascot and hence Bensoc the penguin was born. To see more Bensoc and his friends click here.

Bensoc

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old logo

new logo

So impressed was the Benevolent Society of New South Wales with the success of Bensoc that they engaged Virtu Advertising in the revamp of their corporate image starting with the design of a logo type more up to date but that could still represent the nurturing activities of Australia's oldest charity. To learn more about the new logo uses and implimitation of printed matter click here.

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