The CD-ROM is introduced with the famous "Anticipation" advertisement
Original graphics were designed for each section, but ensuring a common graphical interface was present throughout
Video was shot and digitized on location to aid the message delivery
The images below are different screens that appear in the Perfect Pint Guinness CD-ROM
The main control panel allows for easy access to all sections of the CD-ROM
Digital art was produced for use in the CD-ROM as well as other promotional material
Importance was given to the benefits and customer satisfaction as well as an incentive campaign for bar staff